First, we asked a
factory in Peru
to knockoff a Birkin
Bag
it looked like
this → .
Next, we told a
factory in Portugal
to mash it up with
a Celine Bag
. They
made this →
.
Then we had a
factory in India
combine it with a Dior
bag
it came out
like this → .
Finally, we asked a
factory in China
to
merge it with a
Balenciaga bag
.
This was the end
result →
.
4 Factories, 4 Countries,
1 MSCHF Handbag.
Global Supply Chain Telephone Handbag is a hybrid luxury handbag designed entirely by cumulative factory labor.
STYLE: Handbag
SIZE: 27cm x 24cm x 11cm
MATERIAL: Leather, twill interior
ACCESSORIES: Detachable shoulder strap
COMPARTMENTS: Zippered front pocket, back pocket, interior card pocket
Designed By The Supply Chain
Global Supply Chain Telephone uses–protagonizes–hidden creative labor from four factories in sequence (in Peru, Portugal, India and China) as the design process for the handbag.
There Is Only One Tool In The World
The global supply chain is a single, enormous, merged ecosystem with myriad individual interfaces. We all, high enough up the chain, are using the same tool. And the tool is alive.
Hidden Creative Labor
Anyone seriously engaged with manufacturing understands the factory is not a computer, taking in perfect instructions and outputting perfect execution. The factory performs tremendous amounts of invisible creative labor. It is found in processes, mechanisms, or techniques that succeed when they cannot be spotted by the end consumer. It is creativity only evident, for example, in the way you cannot see a parting line. It happens in places where the designer doesn’t even know to provide instructions.
New Necessitates Innovation
The more novel the object in question, the more creative labor the factory performs. Never-been-done-before, by definition, means the process to create it is being invented on the go. To make things that are new requires a creative factory.
Tool Marks Are Never Neutral
Tools shape genres, though the tool marks may only be visible to those who are trained in its use. This is true from 808s to FL Studio, to Gravity Sketch, to Procreate, to Lapis Lazuli pigment, to airbrushes, to the introduction of the tomato to Italy.